Label.m Revamp
Cool Blonde Toning Shampoo 300ml
Cool Blonde Toning Shampoo 300ml
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Awaken and illuminate platinum, blonde and grey hair with this ultra-moisturising shampoo featuring our exclusive Violet Botanical Complex and Supreme Colour Blast Technology. Eliminates unwanted brassy yellow tones while hydrating for improved manageability, shine and long-lasting colour retention.
- Eliminate brassy and yellow tones and illuminate platinum, blonde and grey hair with our tone-enhancing Violet Botanical Complex.
- Supreme Colour Blast Technology provides long-lasting colour retention.
- Rich-textured and sulphate-free, gentle cleansing formula.
- Ultra-moisturising to leave hair touchably soft and smooth with improved manageability.
Naturally Derived Ingredients:
- Violet Botanical Complex, with Blueberries, Purple Carrots and Purple Sweet Potatoes, neutralises unwanted brassy and yellow tones and illuminates highlights while nourishing and softening.
- Supreme Colour Blast Technology, with Sunflower Seed Extract and Quinoa Protein, preserves the vibrancy and longevity of your colour while helping to protect from external damage for maximum colour vitality.


This product is a life saver (and money-saver) for blondes! My hair is platinum blonde and the upkeep is excruciating to say the least! No matter what I tried my hair color would start shifting to that dirty yellow within 3 weeks and I'd be running to the salon for a glossing. But ever since i've started using the cool blonde shampoo and conditioner my color lasts for 6 weeks without turning yellow and my hair doesn't feel dry. I also use the m plex mask once a week to keep away the damage from blow drying or styling my hair.
10/10 recommend!!